Behind Sara Cristina
Siblings Sara Cristina Villasmil and David De Lima, creators of the brand, were born and raised in the Venezuelan coastal town of Puerto La Cruz with the colors and essence of the beach as the cinematography of their childhood and teenage years. With the Caribbean as their playground, swimsuits were a daily garment and the root of a passion to innovate through beachwear.
Their aim to bring their vision to the world brought them from the warm winds of Venezuela to the capricious weather of New York City. Sara earned a degree from The Parsons School of Design, where she learned to weave the ideas of her tropical upbringing with a passion for forward and minimal designs tailored to the contemporary woman seeking new and unique garments. David is currently pursuing a BBA in Strategic Design and Management at Parsons to further develop the skills he has acquired in channeling the brand and its images.
Sara is constantly innovating through her designs, while David transforms the concepts into content and marketing campaigns to connect the brand with customers through visually outstanding representations of the product.
With all the beautiful complicity characterizing a sibling relationship, David and Sara express their vision and concepts through visual communication and fashion design to bring across the powerful messages of each carefully designed product.
Through its collections, Sara Cristina Swimwear has travelled through seas of colors, fabrics and aesthetics to become its edgiest and most unique swimwear. Constantly innovating through design, Sara and David keep pushing their own boundaries as a designer and brand strategist with every collection they present.